SEO in the Snow

SEO in the snow is a small Montreal SEO consulting firm with the experience of having worked on the SEO strategies of several different sites, everything from large media sites, job placement sites, and international transport sites. The experience we have gathered helping these customers establish their Search Engine Optimisation and Social Media strategies, can help you reach your online marketing goals.

 At SEO in the snow we approach your SEO needs with a tried and tested methodology that can be applied to your site whether your site has been online for a long time or you are in the process of building one. We can help you with everything from wireframe evaluation to Keyword research, but before any of that takes place, a thorough analysis of your industry specific niche, study the competition and only then propose a step-by-step strategy SEO for your website. This first step is the most important one, it allows us to establish your needs and start us off on the right foot.

Once we have established your niche market, we will evaluate the marketplace using the major search engines. We will then define a keyword list or revise the keywords you are already using and make suggestions to improve your list if necessary. This is the first step in any optimization.

 Now that we know who your competing with and what keywords people are using in the search engines, we can now move on to on-page optimization. This very important step will allow us to optimize your landing pages to make them as search engine friendly as possible. This is done by reviewing your page titles, Meta tags and the alt tags assigned to the images on your page. SEO isn't just making a page search engine friendly, it's making sure that when people come to your site they want to stay and indulge in your content, this will encourage them to convert, thus completing our common objective.

 Now that your site is search engine friendly it's time to start the optimization. As in real life, the way your industry community sees you, plays an important part in how well you rank in that community. The search engines don't only look at your site but at the links from other site which point to you. SEO in the snow will devise a link building strategy which will help you acquire a variety of relevant links from trusted resources which will show your online community you are worth their attention. Your position in the SERP's is often tied to how much you are willing to spend on link building. The authority your site builds will not only help move you up in the search engine results, but will also influence how much you pay for words in Google Ad Sense.